The Importance Of Ongoing Internet Marketing For Insurance Agents

Why Insurance Agents’ Internet Marketing Requires Upkeep

Whether you’re paying an internet marketing company to get your insurance agency’s name ranked high on the front page of Google search results or you’re doing all the hard work yourself, you may find yourself wondering what happens if you stop. The fact is that doing things the “white hat way” and following all the rules means that it will, generally, take about 3-6 months before you start seeing your company name rise in rank so how long do you think it will take for you to drop off if you suddenly stopped internet marketing for your insurance agency?

The truth is that it depends on how often Google crawls your site and reindexes the updates you’ve made to the website or lack thereof. The important thing to note is that Google can crawl and index information almost instantaneously in some instances. With that being said some insurance agents or internet marketing customers have noticed a drop off within a few days, or even weeks of their website going stale when they decided to stop putting effort into their marketing. One recent example of a marketing customer stopped services and slipped from page one to page two of Google within one week.

Why does the drop off happen so fast?

Think about all the insurance agents you have for competition out in your region or even in the nation. If they are fighting for the same number one slot on Google results for insurance and you suddenly stop fighting for your spot, then not only do all your past efforts go down the drain, so to speak, but in this scenario your competition gets a leg up in the race.

We know that internet marketing takes a lot of time to upkeep, but if you’re doing it we strongly urge you to stick with it. If you’ve been handling all of your insurance agency needs and trying to take care of internet marketing by yourself, but you can no longer handle those duties, please feel free to contact our marketing team.

We can be reached by clicking here. Our team would love to help you maintain or reach the ranking on Google that you deserve!

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New Ways Of Internet Marketing For Insurance Agents: Part 3

For Insurance Agents: 12 marketing strategies

In part one of this four part series we discussed improving your internet marketing for insurance agents campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. In part two of this four part series we expanded the discussion to include online videos, social media postings and online review management. All of these marketing tools are important in keeping your insurance business’ name out in the world and on the minds of potential clients. In part three of this series, we will examine three new ways you can develop your insurance business’ internet marketing campaign for the future:

1.) Keyword choices: Keywords can make all the difference when it comes to clients finding your insurance agent name online. If you rely on keywords that are not directly related to what people are searching for on search engines, then you may find that you aren’t generating much client traffic. It is best to choose a few keywords which emphasize your industry.

2.) Business branding: Your insurance business is not just a place for client services and giving your business it’s own brand is important. A “wow” brand gives your clients that immediate idea of what to expect when they walk through the doors. You need to have a decent looking website (seriously, who wants to stay on a website that is difficult to navigate or bothersome to look at?). You also need to “parade yourself” on social media and give your business that “personal touch.”

3.) Quality images: The quality of your photos and videos are gravely important. Your clients definitely take notice and so does Google. Seeing pixelated images or low-quality videos on your insurance website will most likely make clients click the back button; these things make clients question your true worth. This is one reason why your website could receive a high bounce rate (people quickly exiting or not staying on your website long).

We hope you’re thinking about your internet marketing for insurance agents campaign more deeply now! It might be time to upgrade your pictures and/or videos. Then, really focus on your branding and pick some great keywords to mirror what your insurance business really does for clients. Only then, can you push forward. In the final chapter of this series, we will disclose the last three ways you can add to the future of insurance business internet marketing.

New Ways Of Internet Marketing For Insurance Agents: Part 2

For Insurance Agents: 12 marketing strategies

In part one of this four part series we discussed improving your internet marketing for insurance agents campaign. The first three ways to do this were by utilization of a responsive website, paid ads and organic links, and having an ad landing page. Overall, it is all about getting the most SEO so that your business can continue to grow. In part two of this series, we will discuss three more ways you can enhance your insurance marketing for the future:

1.) Online videos: Videos are quickly becoming a very important piece of any insurance business. Publishers who use graphics grow in traffic an average of 12% more than those who do not. People would much rather watch a video than read text; plain and simple. In fact, research tells us that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text.

2.) Social media postings: Engaging your clients and potential clients is a powerful way to gain attention. Did you know that being present on Google+, Facebook, Twitter and Linked-In can affect your website’s online visibility? It’s true! The more traffic you gain to social media sites, the more clients will be likely to visit your website and “check you out.” You can use humor, informational posts and other pieces of your personal flare to get people interested.

3.) Online review management: Insurance clients can play a major role in controlling your image with their online reviews. According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. If your practice does receive a negative review, the best thing you can do is to respond to it quickly and ask how you can make it right. One service we offer is the ability to pump out your positive reviews to many different review websites for all to see.

Do you know what people are saying about you? Do you have engaging social media postings? Do you have online videos? If not, these are things you should consider adding to your strategy for better internet marketing for insurance agents. Stay tuned for more information in part three of this part four series!