Why Insurance Agents’ Internet Marketing Requires Upkeep
Whether you’re paying an internet marketing company to get your insurance agency’s name ranked high on the front page of Google search results or you’re doing all the hard work yourself, you may find yourself wondering what happens if you stop. The fact is that doing things the “white hat way” and following all the rules means that it will, generally, take about 3-6 months before you start seeing your company name rise in rank so how long do you think it will take for you to drop off if you suddenly stopped internet marketing for your insurance agency?
The truth is that it depends on how often Google crawls your site and reindexes the updates you’ve made to the website or lack thereof. The important thing to note is that Google can crawl and index information almost instantaneously in some instances. With that being said some insurance agents or internet marketing customers have noticed a drop off within a few days, or even weeks of their website going stale when they decided to stop putting effort into their marketing. One recent example of a marketing customer stopped services and slipped from page one to page two of Google within one week.
Why does the drop off happen so fast?
Think about all the insurance agents you have for competition out in your region or even in the nation. If they are fighting for the same number one slot on Google results for insurance and you suddenly stop fighting for your spot, then not only do all your past efforts go down the drain, so to speak, but in this scenario your competition gets a leg up in the race.
We know that internet marketing takes a lot of time to upkeep, but if you’re doing it we strongly urge you to stick with it. If you’ve been handling all of your insurance agency needs and trying to take care of internet marketing by yourself, but you can no longer handle those duties, please feel free to contact our marketing team.
We can be reached by clicking here. Our team would love to help you maintain or reach the ranking on Google that you deserve!